I’ve been tidying up some of my old technical books recently to try and get them recycled (Undocumented DOS, anyone? No, I thought not.) In one of them, imagine my surprise to find one of my old business cards.
30 years ago, I formed a software company, called rather unimaginatively – at least from this viewpoint – Bucknall Software Ltd. I’d just got out of a rather nasty permanent position (long story) and was going to start doing some contracting, especially with regard to programming financial swaps and options. I had also, because at that time traders were using Lotus 1-2-3 for their spreadsheet work (remember that?), designed and written a Turbo Pascal code library that would read and write Lotus 1-2-3 files. I was set for the big time!
So, I had a chat with a friend who was this rather brilliant graphics designer (hi, Nick!) firstly about designing the manual for this library (yes, kids, in those days the documentation for a coding library was printed in a book. Imagine that!) and secondly about designing a business card for this new company.
And here it is!
Yeah, so long ago, it was an “01” phone number for London! Nick did a fantastic job on the logo in my view: by using a German ß character to start with, we get the look-n-feel of a B and an S for Bucknall Software, and then by adding that little stroke jutting out to the left he hints at a J, for Julian. And then he makes it vertical, unlike everyone else's which were in landscape orientation. Absolutely bloody brilliant.
Unfortunately my initial contract fell through when the Australian financial company I was working for closed down, and the cost of producing a software library was way too prohibitive, so I went and found another permanent position. Bucknall Software was closed down and is no more.